Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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What is Burberry's marketing strategy? | BluCactus
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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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Burberry, Boots, Nike: Everything that matters this morning
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Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week
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What are some unconventional things that luxury brands do? - Quora
Burberry, Boots, Nike: Everything that matters this morning
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What is Burberry's marketing strategy? | BluCactus
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